Applications are now open for MRAA Educational Foundation scholarships and awards designed to help marine industry professionals grow their skills, strengthen their leadership and advance their careers.

Choose from two hands-on, purpose-built, pre-conference workshops designed to help your dealership improve performance, adopt The New Fundamentals and return home with an actionable plan.

Kaihan Krippendorff will present the opening keynote “Start Crafting Your New Marine Retail Playbook” at Dealer Week 2026, Dec. 6-9, at the Tampa Convention Center in Tampa, Florida. 

MRAA's Dealer Week Conference and Expo will be held Dec. 6-9 in Tampa, Florida. It will feature industry-leading education centered on "The New Fundamentals." Marine retailers who register can save with the Early Bird rate.

Why the speed of AI is the biggest competitive threat — and opportunity — dealers face.

Today’s customer is different, and they’re demanding a new kind of dealership experience.

Our industry is being fundamentally reshaped, but Dealer Week can help businesses regain perspective.

Series of new scholarship programs seek to strengthen leadership and performance in the marine industry.

This year's conference and expo will take place Dec. 7-10 at the Tampa Convention Center in Tampa, Fla.

Dealer Week 2025 Hits Early Milestone with 100+ Exhibitors, Featuring Top Boat Manufacturers and Industry Innovators.

MRAA invites manufacturers and OEM partners to bring their dealer networks to Dealer Week 2025.