You come to Dealer Week to learn from other leading dealers, not just top-notch educators and trainers. That’s why you’ll want to reserve a seat early for this powerhouse “best ideas” session, facilitated by Valerie Ziebron.

When you enter the classroom, you’ll have the opportunity to choose which area of your service & parts business you want to focus on improving. Then, prepare to gain proven service and parts ideas during quick-fire roundtable discussions designed to help you overcome some of your biggest pain points.

By the end, you’ll have swapped best practices with leading service & parts professionals from throughout North America and contributed to a master collection of ideas that will be assembled and distributed to attendees in early 2026.

But that’s not all: This kick-off session for the Service & Parts Pathway will guide you through how to maximize your use of all the partners, resources and education available at Dealer Week so that you can gain the results you seek when you return to the shop. Think less stress, better teamwork, higher profits and happier customers.

• Discover real-world service and parts strategies from top-performing dealerships across North America.

• Engage in rapid roundtable discussions to share your own wins and learn new tactics from your peers.

• Gain insight into how to make the most of Dealer Week to ease your biggest pain points and achieve your most critical performance goals.

Valerie Ziebron bought her first car at the age of 14. That 1967 Dodge Coronet 440 took her through high school and college shop classes and eventually helped to launch her career. Through studying and comparing hundreds of dealerships across North America, VRZ specializes on what stores can do to maximize their resources, specifically their people, processes, space and location.

She makes it a point to uncover best practice "golden nuggets" that help people flip the switch from reactive to proactive for greater profitability and customer loyalty. She has delivered over 5,000 presentations and has helped more than 1,000 small businesses. Her clients have included: Chrysler, General Motors, Yamaha Motor Company, Boating Industry Magazine, Shelby American Collection, Eastman Kodak, IPIX, and many others.