You didn’t get into this business to stare at spreadsheets. But if you are not forecasting in the service department, you’re just guessing. And guesswork costs money.  

You already know your techs are maxed, your parts department is slammed, and your customers want their boats yesterday. But without a proactive, intentional budget tied to real-world forecasting, you're just reacting, season after season. 

That’s why we asked Jeremy Anderson to give this session. As a former dealership general manager (GM), he knows and ins and outs of guiding each department to function at its best. 

This session is for you: The service or parts leader, GM or owner who wants to stop chasing the numbers and start driving them. Whether your shop is understaffed, underbooked, underperforming or some combination of all three, this workshop will give you the tools to build clarity, consistency, and confidence into your financial planning process.  

It’s not just about hitting targets. It’s about building service and parts departments that perform predictably, even when the industry doesn’t. 

• Discover how to build a budget for your service department that ties together labor, parts, warranty and overhead with clear profit targets 

• Understand how to forecast technician hours and capacity using historical trends, seasonality and resource planning 

• Identify and track KPIs that matter most for service profitability and learn how to use them for monthly adjustments 

• Learn how to align service forecasting with dealership-wide goals for cash flow, margins and growth 

• Gain insight into communication habits that make budgeting a team sport, not a solo spreadsheet project 

Jeremy Anderson is a seasoned leader with over 20 years of experience transforming marine dealerships into market-dominating businesses. As the General Manager of a large dealership at Lake of the Ozarks, Jeremy led the company’s growth from $8 million to over $70 million in annual revenue in just 8 years, expanding the team from 10 to more than 100 employees and overseeing multiple strategic acquisitions. 

Known for his expertise in dealership operations, luxury customer experience, team culture, and strategic expansion, Jeremy has helped elevate brands at Lake of the Ozarks and beyond. Currently Jeremy owns Waveguide Consulting, a marine dealership and OEM consulting and training company.  

Jeremy’s dynamic speaking style combines real-world operational insights with actionable strategies on leadership, customer experience, process implementation, and business growth. Whether he’s addressing marine executives, dealership owners, or future industry leaders, Jeremy delivers practical, proven methods for growing and streamlining organizations—even in challenging markets.