Skilled techs are a little like unicorns. They’re hard to find, and a lot of stars need to align over many years to grow one from scratch. 

Yet expanding your dealership’s service & parts capacity isn’t just an opportunity. It’s also the best way to protect and stabilize your business during these uncertain times. 

That’s why we invited service operations pro Max Materne to present this session on out-of-the-box strategies for building a high-functioning service & parts team.  

Not only will this session explore creative, real-world staffing models that reduce dependency on master technicians while delivering improved customer satisfaction, but you’ll also learn how to structure workflows around specialized roles, entry-level support positions and cross-training strategies to create a sustainable and scalable team. 

By the end, you’ll be armed with alternative staffing models, success stories and tools for defining roles that improve efficiency while developing internal talent.

• Identify service roles that can be filled by non-technician staff 

• Create career path plans to grow talent from within 

• Delegate and structure work to allow techs to focus on high-value tasks 

• Use metrics to identify staffing gaps and role opportunities 

You’ll see Max Materne presenting at MRAA’s Dealer Week event as both a lead trainer with Garage Composites and the Co-Founder & CEO of Ownex. With over 20 years in the marine, powersports, and RV industries — including 17 years running a successful New Orleans dealership and nearly a decade consulting — Max brings a unique blend of operational expertise and future-focused innovation. At Garage Composites, he trains dealers on the fundamentals of profitability and performance. At Ownex, he leads research and software development focused on customer lifecycle management, helping dealerships turn first-time buyers into lifelong customers through tools like DELV Analysis and Lifecycle Management Coaching.