Market conditions demand you move faster than ever before to adapt to the changing customer. You need to tap into data and tools that quickly translate to practical actions that make sense for your unique business. 

Enter artificial intelligence (AI). You don’t need a Ph.D. in data science or even an IT department to put AI to work in your dealership, according to Marcus Sheridan, best-selling author and communications strategist. 

In fact, from instant lead response to trade-in valuations delivered while the prospect is still on your lot, AI is already quietly rewriting the rules of the retail boat business, he argues. 

That’s why you can’t afford to miss this energetic, plain-English session. Attendees will discover how to adopt the seven AI capabilities every marine dealership can and must deploy in the next 12 months.  

No jargon. No vendor pitches. Just crystal-clear use cases that boost trust, accelerate the sale and keep owners raving long after the maiden voyage. 

By the end, you’ll be able to slash response times, personalize every touchpoint and watch CSI scores soar, while making leaps forward in team efficiency and effectiveness. 

• Create world-class copy for all of your content, including ads, website pages, etc. 

• Produce the perfect editorial calendar of articles and videos ideas to populate your website and social media for the next six months 

• Use AI-powered messaging to greet web leads within 60 seconds and book sea-trials before your competitors even open their CRM 

• Allow site visitors to estimate pricing for boats, trailers, engines or service packages based on real-time inventory or inputs 

• Convert sales conversations to searchable transcripts, then surface coaching insights that level-up rookie sales pros fast 

• Utilize 24/7 AI-powered chatbots that qualify leads, answer boat-specific questions and recommend inventory based on buyer needs 

• Start creating interactive apps to improve your website’s user experience and increase conversions (without knowing any code) 

Marcus Sheridan isn't just another sales and marketing speaker—he's one of us. As an investor in a marine dealership himself, Marcus understands firsthand the daily grind, the pressures of meeting sales targets, and the constant challenge of standing out in a crowded market. 

Known globally for his practical, results-driven approach, Marcus has spent over two decades transforming the way businesses communicate, sell, and market. He is the bestselling author of "They Ask, You Answer," a revolutionary framework embraced by thousands of marine companies worldwide, driving explosive growth through radical transparency and powerful customer connections. His latest edition of the book, now entitled “Endless Customers,” was released this year and became an instant national USA Today bestseller. 

Marcus began his entrepreneurial journey straight out of college, building a swimming pool company into one of the most visited and trusted brands in its industry. His real-world experience isn't theoretical—it's tested and proven in competitive, consumer-driven markets. 

Featured by Forbes and The New York Times, Marcus's energetic, engaging sessions have empowered some of the world's leading brands, including Bass Pro Shops, Whirlpool, and Discover. As one of the highest rated Dealer Week speakers of all time, Marcus is known for offering strategies specifically tailored to marine industry professionals who demand more leads, more sales, and greater market impact. 

Today, Sheridan is a partner at IMPACT, a company that helps organizations become the most known and trusted brand in their market by embracing the Endless Customers System. He’s also the founder of Question First Group, a Sales and Leadership training company that has garnered quite a reputation amongst many in the marine industry for its transformative communication training programs designed for sales and leadership teams. 

If you're ready for straightforward tactics from someone who walks the talk, Marcus Sheridan delivers. Prepare your team to communicate better, sell more confidently, and dominate your market in ways you never imagined.