We know. There are few pieces of expert advice that create more frustration than suggesting dealers market their service, parts and accessories departments.  

Why? The all-too-common challenge of strained capacity caused by workforce shortages. In addition, marine service and parts leaders rarely consider themselves marketing experts. 

If that sounds familiar, you can’t afford to miss this brain-changing, game-changing session. In the competitive landscape of marine retail, if you’re not effectively marketing your service, parts and accessories departments, you’re missing out on substantial revenue opportunities that your business needs and that ARE within your grasp, even if you have open positions and frequent backlogs. 

Attend this session from highly rated service trainer and former dealership owner Max Materne to discover innovative marketing strategies that can help you capitalize on these often-overlooked areas. By applying proven tactics for promoting your service, parts and accessories, you can drive more traffic, increase sales and enhance overall customer satisfaction. 

You’ll be guided through an exploration of a range of marketing channels and techniques tailored specifically for service, parts and accessories departments, and learn how to create compelling marketing messages that highlight the unique value and benefits of these offerings. 

Not only will this session provide practical advice on how to reach your target audience and convert them into loyal customers, but you’ll also learn how to integrate these marketing efforts with your sales and customer service initiatives for maximum impact. 

By the end, you will know how to measure the effectiveness of your marketing efforts so you can make data-driven decisions to continually improve your strategies. 

• Discover how to develop targeted marketing campaigns for your service, parts and accessories departments 

• Know how to use digital marketing, social media and email campaigns to effectively reach and engage your audience 

• Gain the insight to create compelling marketing messages that clearly communicate the value of your services and products 

• Learn how to measure and analyze the success of your marketing efforts to continually refine and improve your strategies. 
   

You’ll see Max Materne presenting at MRAA’s Dealer Week event as both a lead trainer with Garage Composites and the Co-Founder & CEO of Ownex. With over 20 years in the marine, powersports, and RV industries — including 17 years running a successful New Orleans dealership and nearly a decade consulting — Max brings a unique blend of operational expertise and future-focused innovation. At Garage Composites, he trains dealers on the fundamentals of profitability and performance. At Ownex, he leads research and software development focused on customer lifecycle management, helping dealerships turn first-time buyers into lifelong customers through tools like DELV Analysis and Lifecycle Management Coaching.