• Explain how today's AI engines decide which dealerships to recommend and the specific trust signals they prioritize 

• Audit your dealership against those trust signals to identify your top three gaps to fix 

• Be prepared to carry out a 90-day action plan to become the dealership AI mentions by name when local buyers ask for a recommendation 

Marcus Sheridan isn't just another sales and marketing speaker—he's one of us. As an investor in a marine dealership himself, Marcus understands firsthand the daily grind, the pressures of meeting sales targets, and the constant challenge of standing out in a crowded market. 

Known globally for his practical, results-driven approach, Marcus has spent over two decades transforming the way businesses communicate, sell, and market. He is the bestselling author of "They Ask, You Answer," a revolutionary framework embraced by thousands of marine companies worldwide, driving explosive growth through radical transparency and powerful customer connections. His latest edition of the book, now entitled “Endless Customers,” was released this year and became an instant national USA Today bestseller. 

Marcus began his entrepreneurial journey straight out of college, building a swimming pool company into one of the most visited and trusted brands in its industry. His real-world experience isn't theoretical—it's tested and proven in competitive, consumer-driven markets. 

Featured by Forbes and The New York Times, Marcus's energetic, engaging sessions have empowered some of the world's leading brands, including Bass Pro Shops, Whirlpool, and Discover. As one of the highest rated Dealer Week speakers of all time, Marcus is known for offering strategies specifically tailored to marine industry professionals who demand more leads, more sales, and greater market impact. 

Today, Sheridan is a partner at IMPACT, a company that helps organizations become the most known and trusted brand in their market by embracing the Endless Customers System. He’s also the founder of Question First Group, a Sales and Leadership training company that has garnered quite a reputation amongst many in the marine industry for its transformative communication training programs designed for sales and leadership teams. 

If you're ready for straightforward tactics from someone who walks the talk, Marcus Sheridan delivers. Prepare your team to communicate better, sell more confidently, and dominate your market in ways you never imagined.