The boat buyer who will stroll into your showroom next year isn’t the same prospect you closed last decade or even last week.  

Armed with AI chat agents, price-scraping extensions and YouTube walkthroughs of every hull on the planet, this shopper will show up informed, impatient and allergic to old-school sales pressure. Not only that, but today’s buyer is getting more and more of their information directly from AI, and less and less from Google. As a result, you can’t build your marketing model on Google (traditional search and paid ads) alone anymore. 

What this means is we have to meet buyers where they are. And not just buyers, AI-search engines as well. Because unless they BOTH are recommending us, we’re going to be in trouble. 

In this high-energy session, keynote speaker and They Ask, You Answer author Marcus Sheridan unveils the Endless Customers framework, re-engineered for marine dealers facing an AI-accelerated marketplace.  

You’ll discover how to transform your website, content and sales process into a 24/7 magnet for modern buyers who would rather “self-serve” than suffer another scripted pitch. You’ll also learn what it’s going to take to get your brand and website recommended by AI in the years ahead. 

Expect blunt truths, boat-specific case studies and enough actionable takeaways to fill your marketing calendar for the next year.  

• Pinpoint the biggest behavior shifts AI is driving in marine retail and how they change the rules of engagement 

• Discover how to turn your site and socials into the definitive answer hub for the cost, problems, comparisons, reviews and “best of” queries that dominate boat shoppers’ searches 

• Learn the most important “trust signals” that AI expects to see online to recommend your business 

• Map a “choose-your-own-adventure” path where shoppers can research, estimate payments, book sea trials and value trades without waiting on your team 

• Gain tactics for injecting AI into more touchpoints, including chatbots, recommendation engines and dynamic pricing calculators that feel helpful, not creepy, while capturing lead intel your competitors will kill for 

Marcus Sheridan isn't just another sales and marketing speaker—he's one of us. As an investor in a marine dealership himself, Marcus understands firsthand the daily grind, the pressures of meeting sales targets, and the constant challenge of standing out in a crowded market. 

Known globally for his practical, results-driven approach, Marcus has spent over two decades transforming the way businesses communicate, sell, and market. He is the bestselling author of "They Ask, You Answer," a revolutionary framework embraced by thousands of marine companies worldwide, driving explosive growth through radical transparency and powerful customer connections. His latest edition of the book, now entitled “Endless Customers,” was released this year and became an instant national USA Today bestseller. 

Marcus began his entrepreneurial journey straight out of college, building a swimming pool company into one of the most visited and trusted brands in its industry. His real-world experience isn't theoretical—it's tested and proven in competitive, consumer-driven markets. 

Featured by Forbes and The New York Times, Marcus's energetic, engaging sessions have empowered some of the world's leading brands, including Bass Pro Shops, Whirlpool, and Discover. As one of the highest rated Dealer Week speakers of all time, Marcus is known for offering strategies specifically tailored to marine industry professionals who demand more leads, more sales, and greater market impact. 

Today, Sheridan is a partner at IMPACT, a company that helps organizations become the most known and trusted brand in their market by embracing the Endless Customers System. He’s also the founder of Question First Group, a Sales and Leadership training company that has garnered quite a reputation amongst many in the marine industry for its transformative communication training programs designed for sales and leadership teams. 

If you're ready for straightforward tactics from someone who walks the talk, Marcus Sheridan delivers. Prepare your team to communicate better, sell more confidently, and dominate your market in ways you never imagined.