Leadership Pathway
Session 1
Monday, Dec. 7, 12:00 - 1:30 pm
Build Out Your New Marine Retail Playbook
With Kaihan Krippendorff
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In the Opening Keynote, you examined your business model with fresh eyes and identified where to focus in response to emerging trends. This hands-on session turns that insight into action.
Building on the priority areas you identified during the keynote — the parts of your business model that deserve the most strategic attention — innovation expert Kaihan Krippendorff will lead you through an exercise drawn from his research on disruptive growth.
Working individually and in small groups, you will create a portfolio of concrete growth ideas for your dealership, including the seemingly impractical ones that often carry the greatest upside. You will then sort, prioritize and pressure-test those ideas, protecting the high-impact ones.
By the end, you will have developed a tangible, prioritized set of growth strategies tailored to your dealership — and a clear sense of the first few moves you can begin testing when you return to the business.
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Apply five proven patterns to generate concrete growth ideas tailored to your dealership’s priority areas
Use a practical, repeatable process to prioritize ideas — including the seemingly impractical ones that often carry the most upside
Walk out with a short list of high-priority strategies you can begin executing back at your dealership
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Kaihan Krippendorff helps companies navigate disruption, build competitive advantage and grow. He is the founder of Outthinker Networks, a global think tank focused on strategy, innovation, growth and transformation. He is the author of six books, including Outthink the Competition, Driving Innovation from Within and Proximity. He holds doctorates in economics and business, and engineering degrees from the University of Pennsylvania, Wharton, Columbia Business School and London Business School.
In the Opening Keynote, you examined your business model with fresh eyes and identified where to focus in response to emerging trends. This hands-on session turns that insight into action.
