It happens all too frequently: Boat shoppers who are online, dreaming of an on-water lifestyle and researching a purchase, are running into obstacles getting the information and experiences they seek, which is slowing their buying journey. 

Whether they can’t find your dealership or your inventory in the searches they conduct, they encounter outdated or insufficient answers to their questions or they run into clunky lead forms that turn them off, the marine dealer community is often falling short of shoppers’ expectations online. 

However, among the masses, there are bright spots, dealers whose online presence stands out for its innovation, ease of use and results generated. 

Join us at Dealer Week for this dealer best practices panel discussion, facilitated by veteran dealership consultant Bob McCann. During this session, you’ll learn of tactics, strategies and tools being deployed online today that are delivering measurable results for those who use them effectively. 

Not only will you have the chance to witness what dealerships that excel online are doing differently, but you’ll also be able to learn from their path to success, including what went right and wrong along the way. 

In addition, throughout this session, you’ll have the opportunity to pick up proven best practices at your table and share your own in quick-fire roundtable discussions. 

By the end, you’ll have fresh ideas, insight and guidance that you can apply in your dealership to optimize your virtual presence for improved search, lead generation and conversation rates. 

An industry known marketer, innovative business development specialist and professional educator, is the author of the nationally recognized e-business sales method known as TIPS (Traffic, Interactive Website, Process, Sales). Bob, having spent more than 23 years in the business and co-founded Channel Blade Technologies and, oversaw a diverse portfolio of web-based training platforms, piloted retail consulting operations and was a key player in the development of platforms such as TIPS and FootSteps. 

Bob McCann is thrilled to be hosting the Sales and Marketing Pathway and once again leading a session to help dealers enhance their lead management efforts. As a Certification Consultant, he notes that dealers are working to close every possible deal to keep their inventories manageable. This year has been busy with mystery shopping groups of dealers aiming to maximize every lead. Bob is eager to share the insights and new opportunities discovered with the dealers making the trip to Tampa, FL.