Sales & Marketing Pathway
Session 5
Tuesday, Dec. 8, 3:00 - 4:30 pm
Want Price Clarity? Master Used Boat Acquisition, Retail Pricing and Trade Talk
With Jordon Schoolmeester
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Today's boat buyer is quick to disengage when pricing feels unclear or inconsistent. Many assume MSRP rules are to blame, but the biggest opportunities and losses are driven by used boat acquisition, retail pricing and tradein conversations.
To create price clarity, your team must have the understanding and skills to lead the right new, pre-owned and trade-in boat conversations wherever and however they happen.
In this practical, research-backed session from trainer Jordon Schoolmeester, you’ll learn how to create price clarity across the sales process, including presenting pre-owned inventory so value variation makes sense to skeptics, aligning new-boat pricing so first-timers stay engaged, introducing trade expectations early before the desk conversation unravels and equipping salespeople with the skills to execute it naturally.
By the end, you will have gained proven tactics to reduce friction, boost clarity and sell more boats.
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Identify where pricing friction is costing you leads and slowing deals
Explore practical ways to deliver early price signals that keep buyers engaged and preserve margin, and to set trade expectations early, reducing late-stage surprises
Develop the new fundamental communication skills and selling behaviors to guide today's buyer to purchase
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Sam’s affinity for boating came naturally while growing up on a lake in rural Florida. As an avid skier/wake boarder, he also worked in a dive shop for years through high school and early college. He fell in love with both motorcycles and bicycles through college and beyond, and continues to partake in all aspects of each of these passions. More importantly, he shares all of these passions with his wife and kid, frequently taking his daughter to school in a Ural Sidecar.
Sam does his best to balance these passions of family and fun with a significant travel schedule, delivering keynote speeches and workshops to retailers throughout the country in all three arenas of marine, powersports, and the bicycle industries. As well as moderating 20-Clubs, Sam is also a lead trainer with the General Manager and Sales Managers Management Training Academies.
