Sales & Marketing Pathway
Session 5
Tuesday, Dec. 8, 3:00 - 4:30 pm
Want Price Clarity? Master Used Boat Acquisition, Retail Pricing and Trade Talk
With Jordon Schoolmeester
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Today's boat buyer is quick to disengage when pricing feels unclear or inconsistent. Many assume MSRP rules are to blame, but the biggest opportunities and losses are driven by used boat acquisition, retail pricing and tradein conversations.
To create price clarity, your team must have the understanding and skills to lead the right new, pre-owned and trade-in boat conversations wherever and however they happen.
In this practical, research-backed session from trainer Jordon Schoolmeester, you’ll learn how to create price clarity across the sales process, including presenting pre-owned inventory so value variation makes sense to skeptics, aligning new-boat pricing so first-timers stay engaged, introducing trade expectations early before the desk conversation unravels and equipping salespeople with the skills to execute it naturally.
By the end, you will have gained proven tactics to reduce friction, boost clarity and sell more boats.
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Identify where pricing friction is costing you leads and slowing deals
Explore practical ways to deliver early price signals that keep buyers engaged and preserve margin, and to set trade expectations early, reducing late-stage surprises
Develop the new fundamental communication skills and selling behaviors to guide today's buyer to purchase
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I live in Denver, Colorado with my beautiful wife Mary and my two big ol dogs. My love for motorcycles came at an early age with dirt biking at 12 years old. My passion for motorcycles continued to grow from there, taking me on multiple 1,000-mile trips over Baja, snowmobiling the backcountry and getting my first Harley Davidson at 21. Mary, my two dogs, and I enjoy everything in the outdoors.
My primary focus is dealership training and running our Managers Training Academies with an emphasis on process and leadership. I enjoy getting the most out of our dealers and processes to ultimately provide the tools in maintaining relationships for life. I have been fortunate to be with Garage Composites since 2016 - continuing to teach and train, all while still learning on how to better the industry one engagement at a time.
