If you and your salespeople aren’t planning for the income you expect to make in the year ahead, you’re planning to miss it. Especially in today’s fluctuating marine market.  

Boat sales success is not just about good luck, hot inventory or strong ups these days. It also involves using data to reverse engineer the outcome you want. 

Whether you’re a sales manager or a salesperson, it’s time to take control of your income goals and align your activity with results. That’s exactly what you will learn to do in this hands-on session from Jeremy Anderson.  

Join us at Dealer Week to be guided through a simple, repeatable process to map out a plan for the year ahead, starting with how much income a salesperson wants to earn. Along the way, you’ll learn how to calculate how many boats each person needs to sell, how many deals they need to close and exactly how many contacts they need to make each day and week to stay on track for their and your goals.  

Don’t misunderstand. This isn’t just about math. Together, attendees will take a fresh look at what quality sales activity looks like in 2026 and beyond. 

It isn’t about pounding phones and asking if someone is ready to buy. Instead, it involves meaningful and creative engagement that builds trust, whether the lead is new, old or from a returning customer. 

By the end of this session, you will have gained new tools and tactics for how to manage your sales process by the numbers instead of wasting energy on hope and activity without intention.  

• Discover how to set realistic income goals and reverse-engineer them into monthly and weekly sales activity targets 

• Understand how to use closing ratios, average commission and contact conversion rates to calculate performance benchmarks 

• Rethink what qualifies as a meaningful contact in today’s marine sales environment 

Jeremy Anderson is a seasoned leader with over 20 years of experience transforming marine dealerships into market-dominating businesses. As the General Manager of a large dealership at Lake of the Ozarks, Jeremy led the company’s growth from $8 million to over $70 million in annual revenue in just 8 years, expanding the team from 10 to more than 100 employees and overseeing multiple strategic acquisitions. 

Known for his expertise in dealership operations, luxury customer experience, team culture, and strategic expansion, Jeremy has helped elevate brands at Lake of the Ozarks and beyond. Currently Jeremy owns Waveguide Consulting, a marine dealership and OEM consulting and training company.  

Jeremy’s dynamic speaking style combines real-world operational insights with actionable strategies on leadership, customer experience, process implementation, and business growth. Whether he’s addressing marine executives, dealership owners, or future industry leaders, Jeremy delivers practical, proven methods for growing and streamlining organizations—even in challenging markets.