As a sales and marketing leader, outperforming the market in profitability is key to your department’s and dealership’s long-term health.

That’s why it’s so important to understand what separates the nation’s most profitable dealerships from the rest, learn how to bridge that gap with practical, data-driven strategies and, if you’re in the Top 10%, discover how to stay there.

During this high energy session from veteran dealership trainer Sam Dantzler, you’ll pick-up strategies to win the “game” now and throughout the year ahead — whether you’re focused on new units or pre-owned, keeping margins high or recovering from off-the-juice performance.

Not only will you gain insight into aligning your business model with your sales goals, but you will also leave armed to align your staffing and pay structures with your sales objectives. We will dive into how behavioral pay plans can be used to drive desired actions and uncover hidden headroom in transactional ratios.

Finally, you’ll discover tips for managing your F&I operations as their own stand-alone profit center with clear accountability and targeted performance management.

Together, these elements form a roadmap to elevate your dealership’s performance from being average to being in the top tier and staying there.

• Understand the keys to outperforming the market in sales profits

• Learn practical, data-driven strategies to put your sales department in the lead and keep it there

• Gain staffing and pay structure models to support sustained profitability

• Discover tips for driving up F&I profits through accountability and performance management

Sam’s affinity for boating came naturally while growing up on a lake in rural Florida. As an avid skier/wake boarder, he also worked in a dive shop for years through high school and early college. He fell in love with both motorcycles and bicycles through college and beyond, and continues to partake in all aspects of each of these passions.  More importantly, he shares all of these passions with his wife and kid, frequently taking his daughter to school in a Ural Sidecar.

Sam does his best to balance these passions of family and fun with a significant travel schedule, delivering keynote speeches and workshops to retailers throughout the country in all three arenas of marine, powersports, and the bicycle industries.  As well as moderating 20-Clubs, Sam is also a lead trainer with the General Manager and Sales Managers Management Training Academies.