When fewer prospective customers are visiting your website, emailing, texting or calling your dealership and walking through your doors, you have more at stake with the experience you offer each one. 

That’s why we have invited customer experience (CX) expert and acclaimed 2023 Dealer Week keynote speaker Dan Gingiss to return this year for a practical, hands-on workshop.  

This isn’t just a workshop. It’s an idea-generating engine that taps into the creativity of everyone in the room.  

In this dynamic and interactive session, you and your fellow attendees will put the WISER framework (Witty, Immersive, Shareable, Extraordinary, and Responsive) into action. At your table, your group will roll up their sleeves and start brainstorming simple, practical, and inexpensive customer experience ideas for each of your dealerships that can be implemented right away. 

Empowering, energizing, and packed with creativity, this workshop ensures that everyone becomes an Experience Maker.  

Together, you and your fellow leaders will create a long list of inspired, customer-focused improvements for the marine dealer community. Then, Dan will prepare you to successfully bring these new ideas to life when you return to your dealership. 

• Identify key areas for potential improvement in dealership customers’ experience 

• Develop creative and practical tactics for improvement in those areas 

• Gain tools and guidance to work with your team to execute them when you return to the dealership 

Dan Gingiss is an international keynote speaker and customer experience expert with a dynamic and engaging speaking style that has captivated hundreds of audiences around the globe.  

Believing that a remarkable customer experience is your best competitive advantage, Dan shares insights from his 20-year professional career that included leadership positions at McDonald’s, Discover, and Humana. His speaking engagements are enriched by real-world examples and effective strategies that inspire immediate action.  

Dan is the author of The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share and Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media. Dan also co-hosted the award-winning Experience This! podcast.  

He earned a B.A. in psychology and communications from the University of Pennsylvania and an M.B.A. in marketing from the Kellogg School of Management at Northwestern University. Dan is also a licensed bartender, a pinball wizard, and he once delivered a pizza to Michael Jordan.