As the pace of change accelerates across every corner of the marine industry, retail is being reshaped by new consumer expectations, economic pressures, and technological innovation. This forward-looking session brings together a panel of senior executives from leading freshwater and saltwater dealerships across the Midwest and Florida to explore how the retail experience is evolving—and what it means for the future of boat sales.

Sponsored by Soundings Trade Only, this dynamic discussion will delve into how dealers are adapting to shifting demographics, changing buying behaviors, digital transformation, and broader global forces impacting the business landscape. Attendees will gain practical insights into how to position their dealerships for success in an increasingly complex market. The panel will be moderated by Stephen Heese, NMMA Hall of Fame Inductee, President of Chris-Craft Boats, and SVP of Power Systems, Winnebago Industries.

What You’ll Learn
• How shifting consumer demographics are redefining what boat buyers value and expect from the retail experience
• Ways technology is reshaping the path to purchase — from online research to in-store engagement
• Strategies to create seamless, memorable buying experiences that convert interest into long-term relationships
• How leading dealers are reimagining showrooms and events to foster connection, excitement, and trust
• Tactics to build community around your dealership and strengthen brand loyalty beyond the sale
• The growing role of data and personalization in enhancing customer service and retention
• How external economic and geopolitical factors, including tariffs, are influencing pricing, inventory and strategy
• Forward-looking predictions from top industry executives on what the next era of marine retail will bring

Soundings Trade Only