As the pace of change accelerates across every corner of the marine industry, retail is being reshaped by new consumer expectations, economic pressures, and technological innovation. This forward-looking session brings together a panel of senior executives from leading freshwater and saltwater dealerships across the Midwest and Florida to explore how the retail experience is evolving—and what it means for the future of boat sales.

Sponsored by Soundings Trade Only, this dynamic discussion will delve into how dealers are adapting to shifting demographics, changing buying behaviors, digital transformation, and broader global forces impacting the business landscape. Attendees will gain practical insights into how to position their dealerships for success in an increasingly complex market. The panel will be moderated by Stephen Heese, NMMA Hall of Fame Inductee, President of Chris-Craft Boats, and SVP of Power Systems, Winnebago Industries.

Panelists:

Darren Plymale, COO/CFO Galati Yachts

Eddie Russell, Founder/Managing Partner Viage Group

Jerry Brouwer, President of Action Water Sports

Kim Sweers, Owner of FB Marine Group

Moderator: Stephen Heese, CEO of Chris Craft