The MRAA is expanding AI education at its annual Dealer Week Conference and Expo. Held Dec. 6-9, 2026, in Tampa, Fla., the event will feature new speakers, new sessions and The New Fundamentals, including best practices for using artificial intelligence in a marine dealership.

Choose from two hands-on, purpose-built, pre-conference workshops designed to help your dealership improve performance, adopt The New Fundamentals and return home with an actionable plan.