Industry Pathway
Session 3
Tuesday, Dec. 8, 8:30 - 9:15 am
Lead Shark: The future of advertising and lead generation
With Casey and John Mommer
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Gone are the days of running ads simply to generate clicks and impressions. Today’s technology allows dealerships to connect advertising investments directly to qualified leads and actual boat sales.
In this session, you’ll learn five essential strategies:Where your dealership should be advertising.
What content today’s boat buyers engage with most.
How to identify, segment, and target prospective buyers.
How to combine digital and traditional media into an effective hybrid strategy.
How Lead Shark is changing the game by identifying shoppers browsing your inventory—even when they don’t submit a form or call your dealership.
Every advertising dollar your dealership spends needs to work as hard as possible. With AI reshaping the industry, staying ahead is essential. You’ll leave this session equipped with actionable strategies to increase market share, sell more boats, and leave your competitors wondering what happened.
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Discover the marketing tools and strategies that make selling boats easier.
Learn why connecting advertising spend to actual boat sales is critical for dealership growth.
Search and SEO have changed—is your dealership keeping up?
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Casey and John Mommer are partners at Blue Ocean Media House, serving as CEO and CMO. Casey previously worked with Red Bull and CBS, while John spent 12 years as Marketing Director for HO Sports/Hyperlite. Both competed as professional water-skiers and bring deep marine-industry experience to Blue Ocean, where they help boat dealers connect advertising investments to qualified leads and boat sales.
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