Dealer Week Schedule

Below you'll find the Dealer Week schedule for the in-person event taking place Dec. 6-9, 2021 in Austin, Texas.

An online event is scheduled for January. Stay tuned for more details! 

In-Person Dealer Week Agenda *subject to change *All times in Central Standard Time

Monday                December 6
 

6:00 - 8:00 p.m.

Opening Celebration
 

Tuesday                December 7
 

8:30 – 10:30 a.m.       

Opening Ceremony & Keynote Presentation:   

Build Resilience in Uncertain Times: 

8 Strategies to Help Your Team Overcome Anxiety, Recover from Burnout and Get Stuff Done

With Chester Elton & Adrian Gostick 

Made possible by Kicker Marine Audio

10:30

Gold Member Event - Meet & Greet with Keynotes

*This event is for MRAA Gold Members only

 

10:30 a.m. - 12:30 p.m.         

Exhibit Exploration

12:30 – 2:00 p.m.

Classroom Education

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Topic:

Dominate the Delegation Demon

With David Spader

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Topic:

Stop Leaking Customers! Master Omnichannel

With Sam Danztler

*This Pathway is made possible by Recreational Boating & Fishing Foundation

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Topic:

Update Your Service & Parts Playbook for 2022

With Valerie Ziebron

2:00 p.m. – 3:15p.m.           

Exhibit Exploration

 

3:15 - 4:00 p.m.

Classroom Education

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Topic:

Dealer Case Study

*This Pathway is made possible by Recreational Boating & Fishing Foundation

4:00 – 6:00 p.m.

Networking Reception in the Expo Hall

 

Wednesday                December 8
 

6:30 a.m. 

Optional Fun Run (5K)

7:00 - 8:15 a.m.

Women in the Industry Breakfast "Negotiating for Empowerment" with Soundings Trade Only

 

8:30 – 9:30 a.m.

Warm up, Thought Leader Presentation, Awards Presentation

Made possible by Kicker Marine Audio

 

9:30 – 10:00 a.m.

Exhibit Exploration

 

10:00 – 11:30 a.m.     

Classroom Education

11:30 a.m. – 1:00 p.m.           

Exhibit Exploration

1:00 - 2:30 p.m. 

Classroom Education

2:30 – 3:30 p.m.

Exhibit Exploration

3:30 - 5:00 p.m.

Classroom Education

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Topic:

HR Strategies to Fill the Gaps in Your Dealership’s Workforce

With Gloria Sinclair-Miller

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Topic:

How to Create a Marketing Plan When You Don’t Have Any Inventory

With Danny Decker

*This Pathway is made possible by Recreational Boating & Fishing Foundation

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Topic:

Super Service to the Rescue!

With John Greene

5:00 – 6:00 p.m.

Exhibit Exploration

 

8:00 p.m.

Industry Celebration at Bangers Sausage House & Beer Garden

Made possible by Kicker Marine Audio

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Topic:

Design Your Dealership for a Changing Market

With David Parker

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Topic:

Improve Sales Productivity by Focusing on the Customer Interview 

With Bob McCann

*This Pathway is made possible by Recreational Boating & Fishing Foundation

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Topic:

Too Much _______ + Not Enough _______ = Service Stress

With Jordon Schoolmeester

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Topic:

Avoid 5 Mistakes that Impact What’s Next for Your Business

With Kendall Rawls & Dan Iosue

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Topic:

How to Build a Brand Everyone Wants to Connect To

With Paul J. Daly

*This Pathway is made possible by Recreational Boating & Fishing Foundation

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Topic:

Design Your Way to More Parts & Accessories Revenue

With Brett Beaudette

Thursday                December 9
 

8:30 – 9:30 a.m.

Special Musical Keynote, Awards and Final Day Kickoff

Made possible by Kicker Marine Audio

 

9:30 – 11:00 a.m.       

Exhibit Exploration

 

11:00 a.m. - 12:30 p.m.      

Classroom Education

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Topic:

Develop Compensation Plans that Produce Results

With Bob Clements

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Topic:

How to Seek and Sell More Pre-Owned Units Profitably 

With Tony Gonzalez

*This Pathway is made possible by Recreational Boating & Fishing Foundation

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Topic:

Develop Marketing & Growth Plans for Your Parts Department

With Sara Hey