Dealer Week Schedule

Full Agenda

SUNDAY, DECEMBER 8th

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10:00 a.m.      

Field Trip Begins (Separate Registration Required)

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5:00 p.m.        

Field Trip Ends

6:00 p.m.

Opening Celebration

MONDAY, DECEMBER 9th

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8:00 a.m.        

Registration Opens

8:45 a.m.

MRAA Annual Meeting (Ballroom A-C)

9:00 a.m.        

Keynote and Opening Ceremony​

• Three 10x10 Series Presentations

  • Results Through Learning, Bill Yeargin

  • Crack the Affordability Code, Phil Smoker

  • Boat Prices and the Internet, Dr. Thom Dammrich

• Keynote: Learning to Thrive in the Age of Speed with Vince Poscente

11:00 a.m.      

Expo Hall Opens

1:00 p.m.        

Classroom Education (90 minutes)

• The Dealership: Create a Culture That Delivers, Tony Gonzalez

• The Customer: Stop Letting Data Get Between You and the Customer, Sam Dantzler

• The Employee: Go For No, Richard Fenton & Andrea Waltz

3:45 p.m.        

• Three 10x10 Series Presentations

  • The Dealership: Create More Boaters, Cecil Cohn

  • The Customer: Teaching & Selling, Sean Horsfall 

  • The Employee: Recruit for Tomorrow, Wendy Mackie

• Classroom Education

  • The Dealership: Succession Planning, Carrie Stacey

  • The Customer: Segmenting Customer Data, Kevin Zoodsma

  • The Employee: Combating a Local Tech Shortage, Eric Smith

4:30 p.m.        

Networking Reception in Expo Hall

6:30 p.m.        

Expo Hall Closes

TUESDAY, DECEMBER 10th
 

6:30 a.m. 

Optional Fun Run on the Tampa Riverwalk

7:30 a.m. 

Registration Opens

8:00 a.m. 

Expo Hall Opens

8:30 a.m. Classroom Education (90 minutes)

• The Dealership: F&I: Does That Stand for Fairies and Imps? ... No, The Money Is Real, DJ Stringer

• The Customer: Reducing Repair Cycle Time, Valerie Ziebron & Carrie Stacey

• The Employee: Intrapreneurship: Developing Early Adopters & Harnessing Innovation in Your Company, Samantha Cunningham Zawilinski

11:30 p.m. 

Expo Hall Closes

11:30 p.m. 

MRAA Awards Ceremony in Ballroom – One 10 x 10

1:00 p.m. 

Expo Hall Opens

1:45 p.m. 

Classroom Education (90 minutes)

• The Dealership: Ease the Pain of Seasonality Through Better Processes, David Foco

• The Customer: Texting Customers: Do’s, Don’ts, and How to Make It A Win-Win, Bob McCann & Graham Anderson

• The Employee: Developing Your Personal Brand, Allison Chaney

4:15 p.m. 

Classroom Education (90 minutes)

• The Dealership: How to Hold Your Digital Accountable, Rich DeLancey

• The Customer: Let’s Play Detective and Solve a Mystery: The Customer, DJ Stringer

• The Employee: The Managing Me Workshop, Art Hill

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6:30 p.m. 

Expo Hall Closes

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8:00 p.m. 

Dealer Week Industry Celebration

WEDNESDAY, DECEMBER 11th

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8:00 a.m. 

Registration Opens

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8:30 a.m. 

Expo Hall Opens

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9:00 a.m. 

Educational Workshops (120 minutes)

• The Dealership: The Agile Dealership: Confidently Responding to Change & the Unknown, David Spader

• The Customer: Supercharge Your Customer Experience, Theresa Syer

• The Employee: Telling Ain’t Training, Jim Million

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12:00 p.m. 

Expo Hall Closes

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12:00 p.m. 

• Closing Ceremony & Final 10x10 Series 

• Special Guest Performance

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1:30 p.m. Dealer Week Concludes – Go implement what you learned!