Dealer Week Schedule
Below you'll find the Dealer Week schedule for the in-person event taking place Dec. 6-9, 2021 in Austin, Texas.
An online event is scheduled for January. Stay tuned for more details!
In-Person Dealer Week Agenda *subject to change *All times in Central Standard Time
Monday December 6
6:00 - 8:00 p.m.
Opening Celebration
Tuesday December 7
8:30 – 10:30 a.m.
Opening Ceremony & Keynote Presentation:
Build Resilience in Uncertain Times:
8 Strategies to Help Your Team Overcome Anxiety, Recover from Burnout and Get Stuff Done
With Chester Elton & Adrian Gostick
Made possible by Kicker Marine Audio
10:30
Gold Member Event - Meet & Greet with Keynotes
*This event is for MRAA Gold Members only
10:30 a.m. - 12:30 p.m.
Exhibit Exploration
12:30 – 2:00 p.m.
Classroom Education
Topic:
Stop Leaking Customers! Master Omnichannel
With Sam Danztler
*This Pathway is made possible by Recreational Boating & Fishing Foundation
Topic:
Update Your Service & Parts Playbook for 2022
With Valerie Ziebron
2:00 p.m. – 3:15p.m.
Exhibit Exploration
3:15 - 4:00 p.m.
Classroom Education
Topic:
Dealer Case Study
*This Pathway is made possible by Recreational Boating & Fishing Foundation
4:00 – 6:00 p.m.
Networking Reception in the Expo Hall
Wednesday December 8
6:30 a.m.
Optional Fun Run (5K)
7:00 - 8:15 a.m.
Women in the Industry Breakfast "Negotiating for Empowerment" with Soundings Trade Only
8:30 – 9:30 a.m.
Warm up, Thought Leader Presentation, Awards Presentation
Made possible by Kicker Marine Audio
9:30 – 10:00 a.m.
Exhibit Exploration
10:00 – 11:30 a.m.
Classroom Education
11:30 a.m. – 1:00 p.m.
Exhibit Exploration
1:00 - 2:30 p.m.
Classroom Education
2:30 – 3:30 p.m.
Exhibit Exploration
3:30 - 5:00 p.m.
Classroom Education
Topic:
HR Strategies to Fill the Gaps in Your Dealership’s Workforce
With Gloria Sinclair-Miller
Topic:
How to Create a Marketing Plan When You Don’t Have Any Inventory
With Danny Decker
*This Pathway is made possible by Recreational Boating & Fishing Foundation
5:00 – 6:00 p.m.
Exhibit Exploration
8:00 p.m.
Industry Celebration at Bangers Sausage House & Beer Garden
Made possible by Kicker Marine Audio
Topic:
Design Your Dealership for a Changing Market
With David Parker
Topic:
Improve Sales Productivity by Focusing on the Customer Interview
With Bob McCann
*This Pathway is made possible by Recreational Boating & Fishing Foundation
Topic:
Too Much _______ + Not Enough _______ = Service Stress
With Jordon Schoolmeester
Topic:
Avoid 5 Mistakes that Impact What’s Next for Your Business
With Kendall Rawls & Dan Iosue
Topic:
How to Build a Brand Everyone Wants to Connect To
With Paul J. Daly
*This Pathway is made possible by Recreational Boating & Fishing Foundation
Topic:
Design Your Way to More Parts & Accessories Revenue
With Brett Beaudette
Thursday December 9
8:30 – 9:30 a.m.
Special Musical Keynote, Awards and Final Day Kickoff
Made possible by Kicker Marine Audio
9:30 – 11:00 a.m.
Exhibit Exploration
11:00 a.m. - 12:30 p.m.
Classroom Education
Topic:
Develop Compensation Plans that Produce Results
With Bob Clements
Topic:
How to Seek and Sell More Pre-Owned Units Profitably
With Tony Gonzalez
*This Pathway is made possible by Recreational Boating & Fishing Foundation
Topic:
Develop Marketing & Growth Plans for Your Parts Department
With Sara Hey