Dealer Week Schedule

To help prepare you in deciding which educational sessions you and your team members want to attend, we'll be hosting exclusive webinars with the experts you'll see in December. View the schedule below, but don't forget you'll need to be registered to receive access to these.

All educational programming will be made available after the conference through March 31.

Exclusive WEBINARS *available to dealers who have already registered for the conference
 

Available to those who are registered for Dealer Week, we are offering a series of exclusive "Ask the Expert: Dealer Week Edition" webinars to prepare you for the sessions ahead! We'll interview our experts and offer the opportunity for you to ask questions on the topic before even attending. 

OCTOBER PREVIEW EVENT *available to dealers who have already registered for the conference
 

When: Oct. 29

Where: ONLINE! In our brand new virtual platform

The Dealer Week Preview Event includes a taste of the education and networking you’ll receive in December and the opportunity to get a sneak peek at the online venue. We’ll be there alongside you to test out this interactive online conference experience.  

Highlights Include:

  • Opportunity to get familiar with the technology you’ll use to access the education, networking and expo aspects of the event that make it so valuable to you.

  • Early access to leading trainers, dealers, and manufacturers and suppliers.

  • Early suggestions and tools for how to best prepare your team for success with the December event.

  • Gain deeper insight into some key areas where you and your team will want to focus to successfully plan for 2021, what Dealer Week can offer to guide you on that journey, and a few ways you can get started preparing for next year now.

  • Bonus! Dealer Week Opening Keynote Speaker Jay Baer will lead you through three tests your dealership can take now to determine whether you’re ready to rewire your customer relationships and grow your business in 2021 and beyond.

AGENDA *subject to change *All times in Central Standard Time
 

Tuesday                December 8

9:00 a.m.               Opening Ceremony

10:30 a.m.              Q&A Session

11:00  a.m.              Exhibitor Exploration, Product Showcase & Connections

12:00 p.m.              Awards Celebration

12:30 p.m.              Education - Dealer Case Studies

1:00  p.m.               Exhibitor Exploration, Product Showcase and Connections

2:00 p.m.               Education

Topic:

Shine a Bright Light in Your Dealership’s Dark Spaces

With Sam Dantlzer

Topic:

How to Navigate Difficult Customer Conversations

With John Spence

Topic:

Developing Your Dealership's Bench Strength

With Dan Iosue & Dan Schneider

3:00 p.m.               Q&A Session

3:30 p.m.               10x10/Cool Down

4:00 p.m.               Networking

Wednesday          December 9

9:00 a.m.              Warm Up/10x10

9:30 a.m.               Education

Topic:

How to Catch-Up in Service

With Max Materne

Topic:

Using Digital to Personalize the Customer Experience

With Rich Delancey

Topic:

How to Recruit, Work With and Lead People Not Like You

With Kelly McDonald

10:30 a.m.                    Q&A Session

11:00  a.m.                    Exhibitor Exploration, Product Showcase and Connections

12:00 p.m.                    Awards

12:30 p.m.                    Roundtables

1:00   p.m.                    Exhibitor Exploration, Product Showcase and Connections

2:00  p.m.                    Education

Topic:

How to Build Your 2021 Marketing Plan with or without a Boat Show

With Marcus Sheridan

Topic:

Grow Your Customer Base with Facebook Ads in 2021

With Danny Decker

Topic:

How to Thrive on the Other Side of 2020

With John Spence

3:00 p.m.               Q&A Session

3:30 p.m.               10x10/Cool Down

4:00 p.m.               Networking

Thursday.             December 10

9:00 a.m.              Warm-Up

9:30 a.m.                Education

Topic:

Get Ahead of the Pre-Owned Opportunity that is Coming

With Tony Gonzalez

Topic:

3 Ways to Earn Your Service Customer’s Trust

With Chris Collins

Topic:

Move Beyond Burnout: The Search for Sustained Motivation for Yourself and Your Team

With David Spader

10:30 a.m.           Q&A Session 

11:00  a.m.           Exhibitor Exploration, Product Showcase and Connections

12:00 p.m.           Awards (30 mins)

12:30 p.m.           Roundtables (30 mins)

1:00   p.m.           Workshops

Topic:

How to Become a Video-First Dealership

With Marcus Sheridan

Topic:

Fill the Gaps in Your Sales Process

With Jim Million & Bob McCann

Topic:

Turn Your Shop Inside Out

With Valerie Ziebron

2:30 p.m.                 Q&A Session

3:00 p.m.                 Exhibitor Exploration, Product Showcase and Connections

4:00 p.m.                 Closing Ceremony

                                  

Friday                   December 11

9:00 a.m.              Exhibitor Exploration, Product Showcase and Connections

                              MRAA Industry Meetings

Strategic Partners

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