Dealer Week Schedule

Dealer Week 2020 online was a success. The schedule is below and will provide information on the 2021 conference soon.

All educational programming is available through March 31.

Exclusive WEBINARS *available to dealers who have already registered for the conference
 

Available to those who are registered for Dealer Week, we are offering a series of exclusive "Ask the Expert: Dealer Week Edition" webinars to prepare you for the sessions ahead! We'll interview our experts and offer the opportunity for you to ask questions on the topic before even attending. 

AGENDA *subject to change *All times in Central Standard Time
 

Tuesday                December 8

9:00 a.m.               Opening Ceremony & Opening Keynote:

                               Rewire Your Dealership: Deliver the 3 Things Customers Really Care About

                               with Jay Baer

11:00  a.m.              Exhibitor Exploration, Product Showcase & Connections

12:00 p.m.              Awards Celebration

                               *Made Possible by: KICKER Marine Audio

12:30 p.m.              Education - Dealer Case Studies

Topic:

Dealer Case Study: Digital Checklists

With Aquaknox Marine

& Sam Dantzler

Topic:

Dealer Case Study: Pre-Owned Boat Photography and Videography

With N3 Boatworks & Jim Million

*This Pathway is made possible by Recreational Boating & Fishing Foundation

Topic:

Dealer Case Study: Onboarding

With Alpin Haus & Valerie Ziebron

*This Pathway is made possible by the Marine Industry Certified Dealer Program

1:00  p.m.               Exhibitor Exploration, Product Showcase and Connections

2:00 p.m.               Education

Topic:

Shine a Bright Light in Your Dealership’s Dark Spaces

With Sam Dantzler

Topic:

How to Navigate Difficult Customer Conversations

With John Spence

*This Pathway is made possible by Recreational Boating & Fishing Foundation

Topic:

Developing Your Dealership's Bench Strength

With Dan Iosue & Dan Schneider

*This Pathway is made possible by the Marine Industry Certified Dealer Program

3:30 p.m.                Cool Down

4:00 p.m.                Networking

Wednesday          December 9

9:00 a.m.              Warm Up

9:30 a.m.               Education

Topic:

How to Catch-Up in Service

With Max Materne

Topic:

Use Digital to Personalize the Customer Experience

With Rich Delancey

*This Pathway is made possible by Recreational Boating & Fishing Foundation

Topic:

How to Recruit, Work With and Lead People Not Like You

With Kelly McDonald

*This Pathway is made possible by the Marine Industry Certified Dealer Program

11:00  a.m.                    Exhibitor Exploration, Product Showcase and Connections

12:00 p.m.                    Awards Celebration

                                    *Made Possible by: KICKER Marine Audio

12:30 p.m.                    Dealer Roundtable Discussion

1:00   p.m.                    Exhibitor Exploration, Product Showcase and Connections

2:00  p.m.                    Education

Topic:

How to Build Your 2021 Marketing Plan with or without a Boat Show

With Marcus Sheridan

Topic:

Grow Your Customer Base with Facebook Ads in 2021

With Danny Decker

*This Pathway is made possible by Recreational Boating & Fishing Foundation

Topic:

How to Thrive on the Other Side of 2020

With John Spence

*This Pathway is made possible by the Marine Industry Certified Dealer Program

3:30 p.m.               Cool Down

4:00 p.m.               Networking

Thursday.             December 10

9:00 a.m.              Warm-Up

9:30 a.m.                Education

Topic:

Get Ahead of the Pre-Owned Opportunity that is Coming

With Tony Gonzalez

Topic:

3 Ways to Earn Your Service Customer’s Trust

With Chris Collins

*This Pathway is made possible by Recreational Boating & Fishing Foundation

Topic:

Move Beyond Burnout: The Search for Sustained Motivation for Yourself and Your Team

With David Spader

*This Pathway is made possible by the Marine Industry Certified Dealer Program

11:00  a.m.           Exhibitor Exploration, Product Showcase and Connections

12:00 p.m.           Awards Celebration

                           *Made Possible by: KICKER Marine Audio

12:30 p.m.           Dealer Roundtable Discussion

1:00   p.m.           Workshops

Topic:

How to Become a Video-First Dealership

With Marcus Sheridan

Topic:

Fill the Gaps in Your Sales Process

With Jim Million & Bob McCann

*This Pathway is made possible by Recreational Boating & Fishing Foundation

Topic:

Turn Your Shop Inside Out

With Valerie Ziebron

*This Pathway is made possible by the Marine Industry Certified Dealer Program

3:00 p.m.               Exhibitor Exploration, Product Showcase and Connections

4:00 p.m.               Closing Ceremony: Strategies to Navigate 2021

Friday                   December 11

9:00 a.m.              Exhibitor Exploration, Product Showcase and Connections

                              MRAA Industry Meetings

10:00 a.m.             Gold Member Only Event

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