To help prepare you in deciding which educational sessions you and your team members want to attend, we'll be hosting exclusive webinars with the experts you'll see in December. View the schedule below, but don't forget you'll need to be registered to receive access to these.
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All educational programming will be made available after the conference through March 31.
Exclusive WEBINARS *available to dealers who have already registered for the conference
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Available to those who are registered for Dealer Week, we are offering a series of exclusive "Ask the Expert: Dealer Week Edition" webinars to prepare you for the sessions ahead! We'll interview our experts and offer the opportunity for you to ask questions on the topic before even attending.
AGENDA *subject to change *All times in Central Standard Time
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Tuesday December 8
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9:00 a.m. Opening Ceremony & Opening Keynote:
Rewire Your Dealership: Deliver the 3 Things Customers Really Care About
with Jay Baer
11:00 a.m. Exhibitor Exploration, Product Showcase & Connections
12:00 p.m. Awards Celebration
*Made Possible by: KICKER Marine Audio
12:30 p.m. Education - Dealer Case Studies
Topic:
Dealer Case Study: Digital Checklists
With Aquaknox Marine
& Sam Dantzler
Topic:
Dealer Case Study: Pre-Owned Boat Photography and Videography
With N3 Boatworks & Jim Million
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*This Pathway is made possible by Recreational Boating & Fishing Foundation
Topic:
Dealer Case Study: Onboarding
With Alpin Haus & Valerie Ziebron
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*This Pathway is made possible by the Marine Industry Certified Dealer Program
1:00 p.m. Exhibitor Exploration, Product Showcase and Connections
2:00 p.m. Education
Topic:
Shine a Bright Light in Your Dealership’s Dark Spaces
With Sam Dantzler
Topic:
How to Navigate Difficult Customer Conversations
With John Spence
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*This Pathway is made possible by Recreational Boating & Fishing Foundation
Topic:
Developing Your Dealership's Bench Strength
With Dan Iosue & Dan Schneider
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*This Pathway is made possible by the Marine Industry Certified Dealer Program
3:30 p.m. Cool Down
4:00 p.m. Networking
Wednesday December 9
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9:00 a.m. Warm Up
9:30 a.m. Education
Topic:
How to Catch-Up in Service
With Max Materne
Topic:
Use Digital to Personalize the Customer Experience
With Rich Delancey
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*This Pathway is made possible by Recreational Boating & Fishing Foundation
Topic:
How to Recruit, Work With and Lead People Not Like You
With Kelly McDonald
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*This Pathway is made possible by the Marine Industry Certified Dealer Program
11:00 a.m. Exhibitor Exploration, Product Showcase and Connections
12:00 p.m. Awards Celebration
*Made Possible by: KICKER Marine Audio
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12:30 p.m. Dealer Roundtable Discussion
1:00 p.m. Exhibitor Exploration, Product Showcase and Connections
2:00 p.m. Education
Topic:
How to Build Your 2021 Marketing Plan with or without a Boat Show
With Marcus Sheridan
Topic:
Grow Your Customer Base with Facebook Ads in 2021
With Danny Decker
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*This Pathway is made possible by Recreational Boating & Fishing Foundation
Topic:
How to Thrive on the Other Side of 2020
With John Spence
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*This Pathway is made possible by the Marine Industry Certified Dealer Program
3:30 p.m. Cool Down
4:00 p.m. Networking
Thursday. December 10
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9:00 a.m. Warm-Up
9:30 a.m. Education
Topic:
Get Ahead of the Pre-Owned Opportunity that is Coming
With Tony Gonzalez
Topic:
3 Ways to Earn Your Service Customer’s Trust
With Chris Collins
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*This Pathway is made possible by Recreational Boating & Fishing Foundation
Topic:
Move Beyond Burnout: The Search for Sustained Motivation for Yourself and Your Team
With David Spader
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*This Pathway is made possible by the Marine Industry Certified Dealer Program
11:00 a.m. Exhibitor Exploration, Product Showcase and Connections
12:00 p.m. Awards Celebration
*Made Possible by: KICKER Marine Audio
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12:30 p.m. Dealer Roundtable Discussion
1:00 p.m. Workshops
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Topic:
How to Become a Video-First Dealership
With Marcus Sheridan
Topic:
Fill the Gaps in Your Sales Process
With Jim Million & Bob McCann
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*This Pathway is made possible by Recreational Boating & Fishing Foundation
Topic:
Turn Your Shop Inside Out
With Valerie Ziebron
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*This Pathway is made possible by the Marine Industry Certified Dealer Program
3:00 p.m. Exhibitor Exploration, Product Showcase and Connections
4:00 p.m. Closing Ceremony: Strategies to Navigate 2021
Friday December 11
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9:00 a.m. Exhibitor Exploration, Product Showcase and Connections
MRAA Industry Meetings
10:00 a.m. Gold Member Only Event
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