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Exhibitor FAQs

When and where is Dealer Week 2023?

Dealer Week will be hosted on December 4-7, 2023, at the Tampa Convention Center in Tampa, Florida.


Travel Info

Click here to view all travel information​

Is Exhibitor Registration open for 2023?

Yes, the Dealer Week 2023 Exhibit Application is now open! Complete your Exhibit Application in our online portal. 

Exhibit/Sponsorship Application requests must be accompanied by a 50% deposit on the total purchase, with the remaining balance due by 9/30/23, and are subject to approval.

What will my Dealer Week experience be like?

Experience Dealer Week 2022.

As an exhibitor, what are my options? 

The Dealer Week in-person event will feature an interactive Expo Hall with networking experiences designed to connect dealers and suppliers with one another. There are standard booth sizes, ranging from 10x10 to 40x40. 

Plus, we can accommodate even larger and different sizes, and can help you design a space that meets your display objectives and fits within your budget! For bulk space rates above the 40x40, add on $12/ sq ft for MRAA Partner Members, and $13/sq ft for non-MRAA Partner Members.  Prices can be found here.

What do I get with my Dealer Week In-Person Booth?

Each 10x10 and 10x20 booth will be provided with a Standard Booth Kit

(unless declined):

  • Pipe and Drape – 8” backwall and 3’ sidewall drape in white

  • 6’x3’ white skirted table

  • 2 chairs

  • ID sign

  • Trash basket

  • 2 Company Personnel Event Registration Passes

  • Final 2023 Dealer Week Attendee Registration List with contact

     information (does not include email addresses)

  • Standard Company Profile within the event mobile app

  • Access to: All Educational Sessions, networking events, including the

     Industry Celebration, lunches and the awards celebration during the event dates.

***NOTE: Carpet or flooring is required for ALL exhibitors in the show. Any exhibitors that do not purchase carpet prior to the deadline will be charged onsite and provided whatever color is available in inventory. Please see the 2023 Exhibitor Kit for the Carpet Rental Order Form for pricing and color options.

Will there be a lead retrieval system? 

Yes! Booked exhibitors will have the opportunity to purchase lead retrieval system from Dealer Week partner eShow. eConnect Lead Retrieval will be available for purchase closer to the event date and as a booked exhibitor, you will be notified when it is available for purchase with details to follow. 

Benefits of eConnect Lead Retrieval Systems by eShow:

  • Collect leads on and off the show floor, simply scan their badge and receive:

    • Name

    • Email

    • Phone

    • Organization

    • Professional Title

  • Create survey questions to qualify leads

  • Score leads to identify your hottest prospects

  • Send targeted content to educate and inform prospects

  • Access leads any time

  • Transfer leads to your CRM for quick lead follow-up

Read eConnect by eShow Mobile App Terms & Conditions

What is the move-in schedule for exhibitors?

Move in for most booths is December 4th from 8am-5pm. Large booths with boats, engines, or special equipment will receive an assigned targeted move in time according to their placement within the expo hall and method of material transport. All exhibits have 2 hours, from 8am-10am on opening day (the 5th) where you can finish setting up prior to attendees entering at 10am. Schedule is subject to change. Final schedule will be released in the fall. Please plan your flights and hotels accordingly.

What is the move out schedule?

Move out will begin on December 7th at 12:00pm, NO EARLIER. If exhibitors are found to be moving out earlier, they will be subject to penalty fees or a delayed booth selection slot for the following Dealer Week.

I only have a few things to bring in, do I have to pay the General Service Contractor?

The definition of a POV or Privately Owned Vehicle, is considered to be any vehicle that is primarily designed to transport passengers, not cargo or freight. Examples include pick-ups, passenger vans, taxis, limos, and small box trucks. We exhibitors do not require standard material handling services, so we have made special accommodations for customers with POVs that fit this criteria.

Each vehicle will have a 30 minutes to hand carry their materials into the expo hall from the docks FREE OF CHARGE. If longer than the allotted 30 minutes is required, the contractor will place exhibitor in a designated space to unload without impeding additional work needs for other exhibitors or freight operations. Our team will guide vehicles into the marshalling area, and let full time exhibitors unload their vehicle and hand carry, or roll on a non-mechanized cart to their booth space. The contractor will stage vehicles as close as possible without impeding work space and emergency egress.

If exhibitor needs a forklift or motorized/non-motorized jack service, that would need to be ordered from the contractor at an additional cost. Costs will also be required for a spotter if you wish to drive into the hall.


What sponsorship opportunities are available to support Dealer Week 2023?

Dealer Week offers a number of great ways to promote your business to industry dealers. 


These opportunities include:

Please email Allison Gruhn or call her at 763-333-2419 to discuss

additional options.


Become an MRAA Partner Member MRAA Partner Members receive registration discounts, so if you're interested in becoming a MRAA Member please contact Allison Gruhn at before completing your exhibit application.

Annual dues for MRAA Partnership:

  • Platinum Partner Member $5,000 annually

  • Standard Partner Member $1,500 annually

What is the Exhibitor/Sponsorship Cancellation Policy?

Receipt of a signed Exhibit/Sponsor application is a legally binding agreement to support Dealer Week. Therefore, notification of Exhibit/Sponsor cancellation or reduction must be submitted in writing by electronic, registered or certified mail, with verified confirmation of receipt by MRAA. Refunds will not be given for no-shows. Contracted Exhibitors/Sponsors that cancel or reduce commitments are required to pay the following fees:

  • For cancellation or reduction of agreement on or before October 1, 2023, the Exhibitor/Sponsor will pay 50% of the total contracted fee.

  • For cancellation or reduction of agreement on or after October 2, 2023, the Exhibitor/Sponsor will pay 100% of the total contracted fee.

  • If a company reduces, increases, or cancels their Exhibit/Sponsorship agreement at Dealer Week, the registration badge allowance will be reduced, increased, or forfeited respectively.

  • Exhibitor/Sponsors that reduce their physical booth size on or after October 2, 2023, will be financially responsible for the cost of carpeting and/or creating lounge areas of the square footage not used due to the reduction in the physical booth size and will be subject to booth relocation.

In the unlikely event that the 2023 Dealer Week Conference and Expo in-person event, scheduled for December 4-7, 2023, in Tampa, Florida is cancelled, the event will convert to a virtual only event (exact dates TBD). Contracted Exhibitors/Sponsors would then be presented with the following options:

  • The 50% down-payment received with the Exhibit/Sponsor agreement will be applied toward a virtual exhibit space, and that will account for 100% of the virtual exhibit space fee for 2023.

  • If you submitted an application for larger than a 10x10 booth space, you can defer the balance submitted above and beyond the virtual exhibit space fee toward an exhibit space agreement for the 2024 Dealer Week Conference and Expo in-person event.

  • OR, if you would like to withdraw your 2023 Exhibit/Sponsor agreement (forfeit the virtual exhibit space), we will refund your investment, minus a $150.00 cancellation fee. Notification of Exhibit/Sponsor cancellation must be submitted in writing by electronic, registered, or certified mail, with verified confirmation of receipt by MRAA, no later than October 1, 2023

eConnect by eShow Mobile App
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