Exhibitor FAQs

Exhibitor FAQs

When and where is Dealer Week 2022?

Dealer Week will be hosted on December 5-8, 2022, at the convention center in Austin, Texas.


Our host hotel is The Fairmont Austin, located at:

101 Red River Street

Austin, TX 78701


Our room block special pricing ends Nov. 9 or until the room block is sold out. Hotel reservations can also be secured by calling 512-600-2000 and mentioning the Dealer Week room block.

Is Exhibitor Registration open for 2022?

Yes, Dealer Week Exhibit Registration is now open! Click here to complete your Exhibit Application in our online portal. Exhibit/Sponsorship Application requests must be accompanied by a 50% deposit on the total purchase and are subject to approval .


As an exhibitor, what are my options? 

Dealer Week in-person will feature an interactive Expo Hall with networking experiences designed to connect dealers and suppliers with one another. There are various booth sizes, ranging from 10x10 to 40x40. Prices can be found here.

What do I get with my Dealer Week In-Person Booth?

  • 2 Company Personnel Passes

  • A Standard Booth Kit, which includes pipe and drape, ID sign, trash basket, 6x3 skirted table and 2 chairs. 

  • Final attendee registration list

  • Standard company profile within the event mobile app 

  • Access to: All Educational Sessions, networking events, including the MRAA 50th Anniversary Industry Celebration, two luncheons and the awards celebration.

What is the move-in schedule for exhibitors?

MRAA will be creating a targeted move-in schedule for island booths. Move-in is currently scheduled for December 4th and 5th and is subject to change. More details will be released in the fall.

What will my Dealer Week experience be like?

Experience what Dealer Week 2022 will look like by watching this video. Click to see the still photos here.


What sponsorship opportunities are available to support Dealer Week 2022?

Dealer Week offers a number of great ways to promote your business to industry dealers. 


These opportunities include:

  • Become an Education Champion

  • Sponsor an Educational Pathway

  • Sponsor the Dealer Week Float Plan

  • Sponsor the mobile app, a reception or entertainment 

Please email Allison Gruhn or call her at 763-333-2419 to discuss

additional options.


Become an MRAA Partner Member MRAA Partner

Members receive registration discounts, so if you're

interested in becoming a MRAA Member please

contact Allison Gruhn at

before completing your exhibit application.

Annual dues for MRAA Partnership:

  • Platinum Partner Member $5,000 annually

  • Standard Partner Member $1,500 annually

To view the full pricing, click here. 

What is the Exhibitor/Sponsorship Cancellation Policy?

Receipt of a signed Exhibit/Sponsor application is a legally binding agreement to support Dealer Week. Therefore, notification of Exhibit/Sponsor cancellation or reduction must be submitted in writing by electronic, registered or certified mail, with verified confirmation of receipt by MRAA. Refunds will not be given for no-shows. Contracted Exhibitors/Sponsors that cancel or reduce commitments are required to pay the following fees:

  • For cancellation or reduction of agreement on or before October 1, 2022, the Exhibitor/Sponsor will pay 50% of the total contracted fee.

  • For cancellation or reduction of agreement on or after October 2, 2022, the Exhibitor/Sponsor will pay 100% of the total contracted fee.

  • If a company reduces, increases, or cancels their Exhibit/Sponsorship agreement at Dealer Week, the registration badge allowance will be reduced, increased, or forfeited respectively. 

In the unlikely event that the 2022 Dealer Week Conference and Expo in-person event, scheduled for December 5-8, 2022, in Austin, Texas is cancelled, the event will convert to a virtual only event (exact dates TBD). Contracted Exhibitors/Sponsors would then be presented with the following options:

  • The 50% down-payment received with the Exhibit/Sponsor agreement will be applied toward a virtual exhibit space, and that will account for 100% of the virtual exhibit space fee for 2022. 

  • If you submitted an application for larger than a 10x10 booth space, you can defer the balance submitted above and beyond the virtual exhibit space fee toward an exhibit space agreement for the 2023 Dealer Week Conference and Expo in-person event. 

  • OR, if you would like to withdraw your 2022 Exhibit/Sponsor agreement (forfeit the virtual exhibit space), we will refund your investment, minus a $150.00 cancellation fee. Notification of Exhibit/Sponsor cancellation must be submitted in writing by electronic, registered, or certified mail, with verified confirmation of receipt by MRAA, no later than October 1, 2022.

Exhibitor/Sponsors that reduce their physical booth size after October 2, 2022, will be financially responsible for the cost of carpeting and creating lounge areas of the square footage not used due to the reduction in the physical booth size and will be subject to booth relocation.

How can I sign up to receive additional and ongoing information about the show?

Stay up to date on the latest information and sign up to receive email notifications! Submit your information at the bottom of our homepage, or contact Allison Gruhn at 763-458-8036

Dealer Week 2021 Expo Hall