Exhibitor FAQ's

What are the dates and location of Dealer Week 2020?

December 8-11, 2020, Austin Convention Center, Austin, TX.


Is Exhibitor Registration currently open?

Yes! Click here to access the online Exhibit Space and Sponsorship Application. Exhibit/Sponsorship Application requests are subject to approval, and exhibit space is allocated on a first-come basis.


What Items do exhibitors receive as part of their 10x10 booth agreement?

Base items that 10x10 exhibitors receive as part of their booth/sponsor agreement (unless written agreement otherwise provides for more, or partner indicates they do not want the items): pipe and drape, one skirted 6’ ft table, two chairs, company name sign, wastebasket, and two (2) full-access conference registrations. Additional registration passes are available for purchase at the member or non-member rates. Carpet or Flooring is required for all exhibitors at the show, and is not included in the base booth package. Please refer to the Exhibitor Kit for ordering and pricing for additional items such as carpeting, furniture, etc. once you have completed your exhibit application.


Is the Expo Hall Map available and when will I select my booth space location?

The Show Floor map is not available at this time. Once we have determined the layout, we will be reaching out to contracted exhibitors to choose their booth location in the following order:

  1. Strategic Partners;

  2. Education Champions;

  3. Exhibitors (in the order that their booth space application was received).


What is the Exhibitor Reduction/Cancellation Policy?
Receipt of a signed Exhibit/Sponsorship Contract is a commitment to support Dealer Week. Therefore, notification of Exhibit/Sponsorship cancellation or reduction must be submitted in writing by electronic, registered or certified mail, with verified confirmation of receipt by MRAA. Refunds will not be given for no-shows. Contracted Exhibitors/Sponsors that cancel or reduce commitments are required to pay the following fees or cancellation penalties:

  • For cancellation or reduction of Exhibit/Sponsorship commitment on or before October 1, 2020, the Exhibitor/Sponsor will pay 50% of the total contracted fee.

  • For cancellation or reduction of Exhibit/Sponsorship commitment on or after October 2, 2020, the Exhibitor/Sponsor will pay 100% of the total contracted fee.

If a company reduces, increases, or cancels their Exhibit/Sponsorship commitment at Dealer Week, the registration badge allowance will be reduced, increased, or forfeited respectively. Exhibitor/Sponsors that reduce their physical booth size after October 2, 2020, will be financially responsible for the cost of carpeting and creating lounge areas of the square footage not used due to the reduction in the physical booth size and will be subject to booth relocation.


What is the host Hotel information?

Conveniently located just steps from the Austin Convention Center, the Fairmont Austin is our hotel of choice for 2020. Address: The Fairmont Austin, 101 Red River Street, Austin, TX, 78701. Our room block special pricing ends Nov. 12 or until the room block is sold out. Click here to make your reservations, or call 800-257-7544 and mention the Dealer Week room block. 


Will the show make changes to adapt to the ongoing COVID-19 pandemic?

MRAA will abide by any local, state, and federal guidelines and is working in tandem with The Fairmont, the Austin Convention Center and all our vendors to ensure safe distancing as well as increased sanitation practices during our time together. We will continue to update all registrants as both the situation and our show evolves over the coming months.

How can I sign up to receive additional and ongoing information about the show?

Stay up to date on the latest information and sign up to receive email notifications! Submit your information at the bottom of our homepage, or contact Allison Gruhn at 763-458-8036 allison@mraa.com.