Dealer Week is Dec. 7-10, 2025 in Tampa, Fla.
How does Dealer Week help your business succeed?
Marine dealers that sell and service boats attend Dealer Week because it’s the only event centered on dealership operations to gather all the information they need to tackle their business challenges. The 3-day conference puts everything in one place to allow you to learn from professional trainers, industry experts, vendor partners, and fellow attendees. Classrooms are built inside the Expo Hall to enable seamless progression from learning about a new strategy to finding a partner to help implement it to discussing your new plan with a peer who has been there before.
Industry Expert Hosts
There’s a lot to navigate at Dealer Week, which is why some of the most requested trainers in the industry are there to act as hosts for each of the three Education Pathways. The hosts help attendees pull out the most valuable takeaways from each session and draw connections between the things they’re learning.
Roundtable Discussions
No one understands the unique challenges faced by boat dealers better than other dealers. That’s why the 3-day conference features a series of Roundtable Discussions that let you and your team learn from people who have been there themselves.
World-Class Education
Dealer Week education is considered world-class because it consistently achieves Net Promotor Scores above the “world-class” benchmark. And it keeps getting better. The education session evaluations following Dealer Week 2023 were the highest in the event’s history.
Attend Dealer Week In Person
Our education lineup features 3 education pathways: Leadership, Sales & Marketing, and Service & Parts. MRAA offers you a variety of ways to learn and take Dealer Week home with you. From a robust in-person experience to exclusive access to online content, your best option is the all-in experience of packaging the pre-conference workshop, in-person event, and online access.
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Attend live sessions with our amazing educators and keynote speakers, seek solutions from our top-notch exhibitors, and connect with dealers to maximize your experience.
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Experience in-person courses, make connections for deeper learning, and have access to all the content when you return to your dealership before anyone else.
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Our best value package, choosing this includes access to everything Dealer Week has to offer: pre-conference (boat show boot camp), in-person (3-day event), and online access.
Dealer Week Online
Stream 15 virtual Dealer Week sessions on demand from December 16 to March 1. This option is designed to help your team prepare for what's next in 2026 and beyond. Bring the education back to your dealership and learn anytime, anywhere.
Boat Show Boot Camp
Attend our Boat Show Boot Camp, an exclusive 2025 pre-conference workshop designed to reboot your sales strategy for boat show season and prepare your sales team for the next generation of boat buyers.
2025 Dealer Registration Pricing
MRAA Members always save on Dealer Week registration. Take advantage of the Early Bird Discounts before standard pricing October 1st - December 6th.
MEMBER PRICING
| Early Bird | Standard | On-Site | |
|---|---|---|---|
| In Person Only Access to All Sessions On-site |
$699 | $749 | $799 |
| Online Only Includes 15 Virtual Dealer Week Sessions |
$449 | $499 | $499 |
| In Person + Online Combo Includes In Person + Online Access |
$849 | $899 | $949 |
| In Person + Boat Show Boot Camp + Online Package BEST VALUE: In Person + Pre-Conference Workshop + Online Access |
$949 | $999 | $1,049 |
| Boat Show Boot Camp Only Access to Pre-conference Workshop |
$349 | $349 | $399 |
NON-MEMBER PRICING
| Early Bird | Standard | On-Site | |
|---|---|---|---|
| In Person Only Access to All Sessions On-site |
$1,149 | $1,299 | $1,349 |
| Online Only Includes 15 Virtual Dealer Week Sessions |
$749 | $799 | $799 |
| In Person + Online Combo Includes In Person + Online Access |
$1,299 | $1,449 | $1,499 |
| In Person + Boat Show Boot Camp + Online Package BEST VALUE: In Person + Pre-conference Workshop + Online Access |
$1,449 | $1,649 | $1,699 |
| Boat Show Boot Camp Only Access to Pre-Conference Workshop |
$399 | $399 | $449 |
Not an MRAA Member?
Join MRAA today to unlock exclusive savings on Dealer Week registration. Members save hundreds on the full conference experience — including in person, online, and bundled packages.
